Producers are the same as any high street or shopping mall. Many of these shops sell the same product, but because of marketing and presentation, you may choose to get the product from only one shop.
Some clients may choose, to shop at the 3 storey cornerstone stores like Macy’s or Debenhams. Some may choose to go to a smaller shop such as footlocker or JD Sports. A select few will go to a boutique stand in the middle of the mall to get their product.
In the end, these decisions are made based off various factors which in the end are based off the image the brand is trying to ascertain.
In this guide we will cover how to appear professional;
- On Social Media
- Through a Website
- Using contact information
Why a profesional Image?
Whether you’re looking to progress as a Music Producer, Artist, Pianist or Florist; whatever your industry your industry is, you need a professional image.
With the music producer market being so densely populated, competition is rife. As a result, standing out as a professional amongst amateurs, will help you progress undoubtedly. When an artist searched for beats, or when an A&R searches for producers; they are looking for talent, but also how they display themselves online.
Within this guide, we will touch on how to tell your story in a professional manner, how to contact clients professionally, and how to present yourself online.
Who are you?
When a prospective client sees your profile, whether it is on Twitter, Instagram or SoundCloud; They will judge you instantly. Yes, they will most likely be looking towards your music, but before they get there, they have a good idea of who you are. The views on your page, followers, following and even retweets may have a positive impact on clients.
A profile which is highly active in terms of interaction from followers shows authenticity, and implies you are going to have a high quality product to match your following. This is great news, if this is why you have a following. However, not everyone with big numbers have those because of their music. Some people buy followers and interactions.
This is cool but the numbers aren’t always necessary. Whether your numbers are big or not, a client is still looking to click play on your music, if your Twitter or Instagram promote a professional outlook.
Remember, an artist is more likely to grow with you if you aren’t as popular as other producers, because there is opportunity to create a professional relationship as you work together. MikeWillMadeIt never had all of his followers. Once upon a time, he networked and grew relationships with artists. The result of this is evident.
How Do I Showcase who I am?
Showcasing a professional image online is only possibly if you take yourself serious.
Separate your musical presence online from your personal presence. There is nothing wrong with having a personality online. However, if you are tweeting 100 times a day, but only 5 tweets are related to your music then are you setting yourself up as a professional?
On all your social media profiles, you have a bio category. This is where any clientele is going to look in order to learn more about you. From a client’s point of view, the main things they wish to know, is your Location, contact information and a brief introduction to your passion.
These Bio’s are awesome. They give a direct to the point impression about the profile and state they are more likely to take the music professional.
The portrayal of your social media profiles, are imperative to attracting clients. If you use various social media platforms, are they all in sync? Are the images used all the same and are the layouts designed correctly?
Walmart, Apple, Microsoft are all huge corporations. They aren’t in this guide to name drop, but for examples. Check out their social media accounts. What do they have in common?
They are all the same. Their profile pictures, headers and layouts are all colour coded and formatted to the correct dimensions. This creates a professional outlook as this shows they are about what they say they are over all platforms. Obviously, not everyone is a Graphics Designer who can perform this in a professional manner.
Websites by DGMusicPro offer Social Media Synchronisation in the Bronze Package which can be bought for $49.99 with or without a website. If you want a professional outlook, locate a professional graphic designer who can help you out for a good price. Unless you can do it yourself to a high degree, invest in professionals who will do the job for you. Remember, even if you have a website, social media is still a main face of your business.
If you have a profile on Twitter, Instagram, Facebook and YouTube, are they all equally active?
If not, this is something you should address. When a client looks at your profile, your activity will stand out. If you’re not active enough, they may feel that contacting you is pointless as you don’t use the platform often.
In addition, a profile with links on every post, promotions everywhere & other unflattering images will put off clients. Different social media platforms offer different layouts, but have a search on YouTube on how to look professional from professional users.
Social Media Content
Social Media is great because it lets you portray yourself over still image, audio and video. This means your profiles can express so much about yourself and your passions.
When it comes to creating content, many people think they are going to have to create different things to post every day. Ironically, every day you are creating content to post. Have a break from posting meme’s and post your work ethic. Post images or even a video of your creative process.
This is a great shortcut if you are having creative block when it comes to thinking of post ideas.
Having your own website puts you ahead of every other producer who has a SoundCloud link in their bio.
Websites allow you to project everything you have split over various social media profiles, onto your own platform. Nevertheless, don’t believe a website is all you need, you will still need to maintain your social media accounts. Social media and websites work together not apart. You can express your passions in bite sized portions across your social media; building up a personality for clients to grow with. On your website, you can express your passions through blog posts.
IF you’re an A&R and you need a producer to work on your artist’s project, who do you choose.
Professional looking Social Media Profiles, all images in sync & a few posts about what they like. Music is on their SoundCloud & gets a lot of interaction.
Professional looking Social Media Profiles, all images in sync & a few posts about what they like. They have their own professional website with a built in music store, and an in-depth Bio, and blog posts which have interaction with other music professionals.
Personally, I would choose according to the music. But if the music is the same, I would choose Artist B, because I know more about them. I know what they represent and they are taking this profession serious.
If you have not yet got a website, visit WebsitesByDGMusicPro for a professionally built website by industry pro’s. A website is not a necessity, but if you are aiming for a professional image, a website is essential to making the best first impression.
Getting in contact with a potential client for placements or even to offer your services as a producer, will require a method for the client to contact you. If the correspondence is done through Email, Skype, Twitter or even in person, a professional form of communication is necessary. Inclusion of all of this, your email is the centre console for clients to contact you from your SoundCloud, Instagram and other social media platforms.
As mentioned through across this website, having an email account registered with a presentable name will work you wonders. Hotshot19232@hotmail.com or QuickScopez8itch@gmail.com just won’t get you taken seriously.
Xperiabeats@hotmail.com is simple enough to be a professional email account. All you need in your email is your name and that is all. If your name is taken already, add a number 1 at the end of the name.
Try not to use an underscore ‘_’ or a hyphen ’-‘ in your email address, as when handing your email over to people, it would be easier to simply say the name without saying put a hyphen here or underscore there.
If you wish to take it a step further, you can purchase a custom email address online to truly set yourself apart. email@example.com or firstname.lastname@example.org are perfect examples of taking yourself seriously.
Having your own email domain, will enable you to stand out from the rest. It may not seem like a big difference in terms of how people will contact you, but it is the first impression that is changed for the better.
Purchasing a custom email address can be done online for sub $10. Websites by DGMusicPro, do offer unlimited custom email addresses included in the $7 price of the optional Monthly Hosting Fees.
In conclusion, these steps named above will help you to create a professional online persona. There are many producers being born every-day. With that, competition will rise. If you wish to profit from your passion, by working with artists by selling your beats, you will need to stand out.
As mentioned at the beginning of this guide, producers are all selling the same product. Some are selling higher quality product, some are selling bulk, over pricing and under-pricing. In the end it is always the same product, but if you wish to stand out you will need to invest in yourself.
Do you want to be the stall in the middle of the mall, or a corner, 3 storey store like Macy’s?