Countless Saturday evenings and Monday mornings have been spent on social media checking your feed, tweeting, posting liking pictures and networking for your needs. But there comes a time where you will use social media for business purposes.
Social Media is this generations version of Rolling Stones or XXL Mag. Artists & music consumers are constantly connected to social media but it is our job to reach them with our music in a way that they will be intrigued to listen.
This is a long process if you want to do it properly. Posting on Facebook, tweeting pictures, uploading to Instagram, replying to messages on every platform all at once. It’s overwhelming, especially to do this all day every day.
Hence the creation; Buffer. This application will connect all of your social media in one place and allow you to control and post simultaneously on each one.
End are the days of logging into Facebook & Twitter to post the same content.
Ease Of Use
Signing up is just as easy as anything else you would use. If you opt for the free account, you won’t have to put in your card details so you go straight to your dashboard.
To send a post, just click on one of your accounts and start typing up your post. The benefit of using Buffer, is cross-posting.
Hence, you can send your post across multiple social media networks that you have logged into the app. This saves you time that can be better spent on perfecting your music.
The posts you create have the same features as you would expect, you can upload pictures & videos to your posts. In addition, they have a tool called Pablo (not named after Kanye West) which allows you to create customised images for your posts in no time. These images can be modified to suit the different platforms you use, add text/quotes to the image and add overlays. It may not sound like a lot, but it will help you to stand out on your follower’s feeds.
After you have constructed your posts, you are presented with 3 options
- Post it
- Schedule for a specific time
- Add to your Post Schedule
Scheduling your posts will save you so much time, because you won’t have to worry about what your are going to post at select times during the day, let alone worry about remembering to post.
Buffer gives you two options; Schedule at a specific time, or post on a schedule.
Using the specific time is an easy feature and is self-explanatory, you choose a time & date to post and Buffer will accommodate for this.
Post on a schedule, is a queue system that sends out your posts on a pre-created schedule you had created. You can set the schedule to post everyday at the same times, for example; 9am, 11.30am, 4pm & 9pm.
If your worrying about spamming your followers, don’t worry you won’t be that kind of producer. Each Social network is afforded its own schedule so you will appear to be active on all platforms but not intrusive.
A key feature of Buffer, is the automated scheduling system which chooses the best time for you to post your content based off data from your profile, similar users and time zone. This feature alone is a winner if you don’t know how to research when your pages are most active.
If your going to be selling your music, whether it is beats, songs, acapella’s or just white noise; you will need to track what is working for you other-wise you are walking blind.
Buffer allows you to see your most popular posts based on any time period you choose. The app will give you access to an overview of your progress over time, and your average number of interactions with your followers so you can see where you are going wrong and where you can improve.
Extensions and Mobile App
Buffer, gives access to create content away from the main website with extensions for Chrome, Firefox and Safari. You can copy whole pages, or even hover over an image to reveal a ‘Share This Image’ option. Tweaks like this make good for creating instant posts if your creativity is running low.
The extension will automatically grab the link, page title and images. So when you read a great article on DG Music Pro, you can share with your followers instantly.
The Buffer mobile app is equally as useful as it is a familiar design, based off the desktop version. You can still create content just as you would on the desktop using the clean minimalistic design.
Similar to the web browser extensions, if you are on your mobile and read an article or something you wish to share with your followers, you can send this to the buffer and create a post to send out.
The ease of the website is silly, its quite intuitive to use as you are posting just as you would on any social network. The analytics included with the service will help you to manage your success over time, and see how good your posts are.
In conclusion, the service in which Buffer offers to music professionals is near priceless when it comes to saving time. For many, creativity comes in bursts, so you can plan a weeks worth of posts over an hour or two, scheduling for them to drop automatically.
If you are a music professional looking for something to help manage your Social Media then look no further. Buffer is simple effective and most of all, a handy tool to save you time and energy maintaining your social media networks.